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  1. 4 Things to Consider When Preparing for a Photoshoot

    2021-09-13 19:54:13 UTC

    4 Things to Consider When Preparing for a PhotoshootBy Demarcus O’Dell - 09.13.21 The key to success is organization and preparation. Don’t assume a photoshoot will go well without them.  Create or request a mood board from a client. Moodboards should showcase clear ideas about the potential final product. I…


  2. What Is The Difference Between Social Media Modeling and Professional Modeling

    2021-08-29 21:53:26 UTC

    What Is The Difference Between Social Media Modeling and Professional Modeling By Demarcus O’Dell - 08.29.21 Today, getting into the field of advertising can be easy if you have a large social media following. Companies and brands have the advantage of using accounts with large followings as a medium through…


  3. What Does Advertising Cost? - A Brief Overview - Photography Business

    2021-08-19 19:49:34 UTC

    What Does Advertising Cost? - A Brief Overview - Photography BusinessBy Demarcus O’Dell - 08.18.21 Whether you are looking to reach a wider audience, obtain new inquiries by potential clients,  profile visits on social media platforms, or visits to your website; advertisement is necessary to make noise within a plentiful…


  4. How To Avoid Model Flakes

    2021-08-02 03:01:09 UTC

    How To Avoid Model Flakes by Demarcus O’Dell - August 1 2021 Whether it is friends, colleagues, or professionals; a no-call no-show or last minute communication about not being able to follow through with plans is unfortunate. To a photographer who has equipment set up, an outline and a  clear…


  5. What Is Programmatic Advertising

    2021-08-01 08:19:52 UTC

    What Is Programmatic Advertising?by Demarcus O’Dell - July 31st 2021 As the attention spans of todays consumers decrease; target marketing tactics are used by advertisers to make data driven decisions about paid ads placed among the right people at the right time. With so many different channels and platforms to…


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